Me wielding a flaming SIM card, whose relevance will become clear later

In this Coffee Talk video, I talk about how, in the rush to crack down on tokenmaxxing, we risk making the same mistake in reverse. Focusing only on the costs, and how high or low they are, means nothing without an understanding of what those expenses are actually delivering. That understanding requires a concrete calculation of the expected Return on Investment (RoI); that is the only way to understand whether any given Investment is commensurate with the expected Return.

Unfortunately, in a large enteprise it’s not always easy to get the full picture of the impact of technical decisions. I have a ton of examples, but there is one particular story about how enterprises don’t always understand the full extent of their own business processes which I find particularly good to illustrate this point.

This video is also available on LinkedIn, if you prefer to join the conversation over there.